UNIVERSITY LEADERSHIP
"Lisa is one of the top strategic enrollment management professionals. She understands the many steps of higher education enrollment and designs marketing campaigns that result in conversions at every step of the cycle.
Lisa would work with enrollment management teams to design marketing strategies that were based on feedback and were responsive to issues the teams faced, and her efforts led to significant enrollment growth at our university."
Dr. Mary Hendrix
Education Consultant
Former VP of Student Access & Success
A&M-Commerce
"The startup initiative included the development of an overall marketing strategy to communicate the RELLIS value proposition to prospective students and families.
Lisa was able to build a marketing strategy that communicated the core competencies of the TAMU-CC business program and highlighted unique value-adding features of the RELLIS program.
The marketing strategy was supported by tactical communication tools such as social media, web, and print media."
Lisa was able to build a marketing strategy that communicated the core competencies of the TAMU-CC business program and highlighted unique value-adding features of the RELLIS program.
The marketing strategy was supported by tactical communication tools such as social media, web, and print media."
Dr. John Gamble
Mary & Jeff Bell Endowed Distinguished Professor of Business
Texas A&M University-Corpus Christi
Mary & Jeff Bell Endowed Distinguished Professor of Business
Texas A&M University-Corpus Christi
AGENCIES & VENDORS
"Lisa acted as a diplomat in a large and decentralized organization, bringing order and decision-making to the process. She was an excellent decision-maker, blending the priorities of marketing, brand creativity, and operational/business environment. She took on the role of consensus builder that made progress more quickly and effectively."
Kirsten Cutshall, CEO
Steel Advertising
"After 25+ years in Education Marketing and Advertising, I can honestly say, there are very few minds that work like Lisa's. She has a way of dissecting many programs, separating the individual programs' niche targets, needs, and strategizing toward goal attainment for each on a level well beyond her years. One of the smartest marketers I have ever had the pleasure of working with."
Sandra Henry
Senior Account Executive
Belo & Company
COLLEAGUES
"I learned how to be confident in my field because of Lisa.
She taught me how to thirst for more knowledge and professional development to improve my craft to serve others.
From Lisa, I learned the basics of marketing and how to adjust recruitment efforts for specific regions.
Our campus recruitment campaigns and presentations are more effective and I Lisa to thank!"
DaNeetra Walker
RELLIS Academic Alliance
Manager of Enrollment Services
FORMER EMPLOYEES
"Lisa is incredibly adept in managing a diverse team and communicating project information that makes for an efficient and collaborative work environment. We worked together on a variety of creative endeavors to strengthen the brand and image of the university through a variety of media."
Matt Plummer
Designer
Formerly HigherEd