Before and After of the Client's Business Branding
Before and After of the Instagram Aesthetic and Strategy
Client: A. Hooper of Buckets & Berries (Formerly Hearts and Hands Homeschool)
Role(S): Brand/Business development, social media Strategist, Optimize Content, Content Coach, On-Page SEO
Situation
Mrs. Hooper was struggling with strategy, confidence, and flow. Additionally, she had been working on a homeschool curriculum packet in time for the 2021 school year, a year she anticipated selling many subscriptions.
She has a handful of transactions, however, it was well below her expectations. Mrs. Hooper's initiatives had a lot of potential but lacked strategy, execution plans, and guidance.
Tactics
BRANDING & BUSINESS STRATEGY
Mrs. Hooper was not confident in the initial way her business brand was set up. After careful consideration, she decided to separate her homeschool business from her curriculum product. I created her brand identity around her new name, Buckets & Berries.
Mrs. Hooper was not confident in the initial way her business brand was set up. After careful consideration, she decided to separate her homeschool business from her curriculum product. I created her brand identity around her new name, Buckets & Berries.
SOCIAL MEDIA MANAGEMENT & STRATEGY
Mrs. Hooper wanted a traditional, but intentional aesthetic Instagram presence. Plus, she wanted direction on how to approach her Facebook content instead of only reposting or linking her Instagram content.
Mrs. Hooper wanted a traditional, but intentional aesthetic Instagram presence. Plus, she wanted direction on how to approach her Facebook content instead of only reposting or linking her Instagram content.
Additionally, I helped coach and encourage Mrs. Hooper to be on camera tackling different content tactics such as provoke, education, entertain, and engage.
VIDEO EDITING *NOTE: Parent Approval Obtained
I enjoyed showing Mrs. Hooper that she was great on camera. Also, I helped capture the activities she does with the children. I used Adobe Rush and Premiere Pro for the videos I completed.
I enjoyed showing Mrs. Hooper that she was great on camera. Also, I helped capture the activities she does with the children. I used Adobe Rush and Premiere Pro for the videos I completed.
WEBSITE SEO AND BLOG CONTENT EDITOR
Social media presence was important for time-sensitive relief and recovery efforts. I set up a Facebook page,
Social media presence was important for time-sensitive relief and recovery efforts. I set up a Facebook page,